Companionsheep

An experiment to visualize the toxic relationship between the man and icelandic sheep by portraying the idea of companionship between the two species. 

Material borrowed and built from Icelandic Lamb, an Icelandic company advertising and marketing the Icelandic lamb meat as a delicacy.

Reykjavík, 2020

deyr fé deyja frændur

deyr fé deyja frændur

About

For ages the relationship between man and sheep has been the lifeline for both species. But now a days, men are no longer in need of the meat to survive. Men can live a completely healthy and good lifestyle without the harmful act of slaughtering other animals, including sheep. If men would stop slaughtering sheep they could reinvent the relationship between the two species and gather in companionship.

Alteration made on logo by Siggi Odds for Icelandic Lamb

thank you sheep for the accompaniment

Video by Valgerður Birna Jónsdóttir

Scenes from Karna Sigurðardóttir and Kristján Loðmfjörð

Text read from Icelandic Lamb website

the sheep that read the paper

A group of sheep learn to read and find an advertisement thanking the lamb meat for the accompaniment for the past 1146 years. This discovery leads to them running away from their farm and out to the unknown. But what are the consequences? Will they die with out the help of man kind, will they get their revenge or will the fight for a better life in companionship with the man?

Book: Valgerður Birna Jónsdóttir Illustrations: Jón Karl Helgason

Companionsheep Manifesto

  • The man should not farm sheep for slaughter. 

  • Respect the sheep like your neighbour

  • Give the sheep all the time it need from you. 

  • The sheep should live a free life. Though should a lamb be cared for like a human baby

  • The sheep should live in best possible condition. 

garden chair

garden chair

bonus tiles

bonus tiles

archipelago

archipelago

the lair of aquatic transmissions

the lair of aquatic transmissions